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The Cut
The Guardian
ES Magazine
Into the Gloss
Experience the cult classic True Velvet
THE ULTIMATE, ELEVATED MATTE LIP
“The saturated, technicolour formulation has a beautiful creamy texture, with a slight sheen that stops it from appearing as a ‘flat matte’. It’s so intensely pigmented that it’s easy to create either a one-swipe graphic lip statement, or pat on gently for a subtle, painterly lip stain”
Lisa Eldridge
A magic trompe l’oeil effect…
TEXTURE TAKEN FROM A DREAM
“I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself, it’s so intense and visually exciting… It truly has to be seen to be believed”
Lisa Eldridge
Reviews
*With the exception of Baume Embrace Melting Lip Colour, which contains a food-grade, soft vanilla flavouring, that does not contain any allergens
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